Brands aren’t buying influencers anymore.
Brands aren’t buying influencers anymore.
They’re buying ecosystems.
Creator-first platforms.
Niche communities.
Audience-owned infrastructure.
Why?
Because creators don’t scale.
They’re human.Unpredictable.
Revenue tied to algorithms, audience mood, and burnout.
That’s fragile.
Ecosystems = recurring revenue, owned distribution, leverage.
This shift is accelerating — and 2026 will explode.
I break it down in the full video:
We’re also running a free DealMaker training — join the waitlist for more info:
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Paul Seabridge
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Brands aren’t buying influencers anymore.
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