Don’t Let “Ad Burnout” Scare You
One thing I’ve learned running ads (both for my business and clients) is that no ad lasts forever. Every campaign has a lifespan. The trick isn’t to panic when numbers flatten out — it’s to already have your next test ready. Here’s the formula I stick to: 1. Ride the winner until performance dips. 2. Test the next ad with the same budget and new hooks. 3. Use the data (CPC, cost per lead, cost per conversation) to spot patterns and double down. The best part? You don’t have to reinvent the wheel every time — just swap the hook, angle, or creative and keep scaling what works. 👉 Question for the group: how do YOU decide when it’s time to kill an ad vs. keep it running?