24d • Ads
Don’t Let “Ad Burnout” Scare You
One thing I’ve learned running ads (both for my business and clients) is that no ad lasts forever. Every campaign has a lifespan. The trick isn’t to panic when numbers flatten out — it’s to already have your next test ready.
Here’s the formula I stick to:
- Ride the winner until performance dips.
- Test the next ad with the same budget and new hooks.
- Use the data (CPC, cost per lead, cost per conversation) to spot patterns and double down.
The best part? You don’t have to reinvent the wheel every time — just swap the hook, angle, or creative and keep scaling what works.
👉 Question for the group: how do YOU decide when it’s time to kill an ad vs. keep it running?
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Don’t Let “Ad Burnout” Scare You
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