One of the easiest ways to grab attention with ads is having the right caption. The right words make people stop scrolling and think, “That’s me.” Here are 10 captions you can test in ANY service business (detailing, pressure washing, painting, lawn care, HVAC, etc.): 1. “Tired of [problem]? We fix it fast, guaranteed.” 2. “Most [service] jobs cost $$$. Ours last longer and save you money.” 3. “Here’s how we turned one [customer’s problem] into a [result] in just 24 hours.” 4. “Imagine your [home/car/lawn/etc.] looking brand new again. That’s what we do.” 5. “The difference before vs. after will blow your mind.” 6. “Stop wasting money on [bad DIY solutions]. Let us handle it right the first time.” 7. “Why do [X number] of local homeowners/businesses trust us? Results.” 8. “$[small investment] can save you thousands in repairs later.” 9. “Simple. Fast. Affordable. That’s how we work.” 10. “We don’t talk about results—we show them. Watch this.” 👉 Tip: Keep captions short, clear, and always tie back to a problem solved or a result delivered.

Started business yesterday. Ordered equipment (arrives Thursday). Already have a $300 job lined up for Monday 🔥

t’s not because of bad work. It’s not because of “too much competition.” It’s because they never figure out how to consistently get customers. The businesses that win don’t wait for the phone to ring — they build systems that bring customers to them every single week. That’s what we’re doing here: breaking down the ads, offers, and systems that take the guesswork out of growth. ⚡ Quick thought: If you could double ONE thing right now in your business — leads, jobs, or revenue — which would you pick?

Let’s talk about maintenance customers. Is it more important to have maintenance customers at a lower price or first time customers at a higher price. Thoughts!!