The 2 Paths To Sales · Build Market Close

Ry Mac

🔥

21d • General discussion

The 2 Paths To Sales

You're either building something to sell online or you're building something that requires a phone call.

The sales frameworks I teach you work for both, sales is sales, frameworks are frameworks...

It's the application of 1 that is trickier than the other...

Online sales are generally for lower ticket items and they don't require a phone call.

Something that requires a phone call to close the deal are generally for more expensive things.

The catch 22:

People think it's easier to sell things online without a phone call because things are less expensive but in reality it's harder.

If you're on a sales page, I can't answer your questions: I have to guess at what you will ask and clear them to get you to purchase.

If you're on the phone with me: I can handle your objections and ask for your business again. (this is something you should do at the end of your VSLs or FAQs or both)

There's less plumbing needed from website visitor -> booked call (I could throw a paid ad up right now, give away a free thing, and have you schedule the call for the free thing, now we're on the phone)

Whereas an online sales funnel, there are wayyyy more things that can leak. Landing pages, headlines, sales copy, VSLs, buy buttons, merchant integrations, e-mails, delivery of the product, etc. etc.

The next video will be a wrap-up and audit of the online sales you just watched, and if ya' didn't, well, you get to see the post sales audit.

The video after that will be the phone sales stuffs, which is the funnest' stuffs in my opinion. I'll always say that if I had $100 to my name and I needed to make money, I would pick up the phone, call businesses and tell them I fix a pain so that they can be pain-free ... and generate sales.

It's the cheapest, it's free, it's just seemingly "harder" because you have to speak to other humans and ask them for a payment.

For the online sales: everyone who got in on the production line dime-sale, you will get to learn the application of the output part, and the audit and post sales teardown will help give clarity to the things that can could should go wrong so that you can use the line + 20 skills to start selling online.

Either way, each will come with an ICM (images attached), some prompts, and all the usual things found in my free classrooms to help you get started faster...

The online sales will be a natural follow up to this last stuff... since I just ran...an online sale. We will have the data. I will show you how to structure your ICM for products, offers, etc etc and get the most of of the production line.

The phone one will be more intricate but the psychology is applicable to sales. It's just applying and executing based on the types.

Two new whizbangs coming soon to a feed near you soon 👀

Always got your back,

RyMac

P.S. I'm waiting on a new machine to show up. Once that happens, I retire the 8GB trust Lenovo workhorse...and I can start holding live events. All good things come to an end and that's when the better stuff can begin.

24 comments

The 2 Paths To Sales