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Owned by Ry

Build Market Close
796
5.0 (14)
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Learn to build , market , and close with a Marine Veteran turned serial entrepreneur that's been featured on EOFire using AI with Files & Folders.

306 contributions to Build Market Close
4R Audit Update (v1.5.3)
SO... @Mason Page ran the 4R audit on his 13 projects this weekend & posted the results below. Go read his post. He stopped all 13 sessions before he let 3 AIs loose on a copy. That's how you do an audit. His post made me go check the version y'all are running. Y'all had the newest 1 on GitHub. My copy had 3 fixes y'all didn't. My bad. They're up now. The 3 fixes (all 3 came out of real audits): 1) The audit was counting its own saved tests as checks you wrote. Every run looked like you grew more guards than you did. Fixed. 2) A toolkit somebody else wrote & you installed as a skill counted as YOUR checks. 1 of mine made a quiet 2 weeks look like +38% growth. Drop an empty file named .4r-borrowed in that folder & the audit sets that folder aside. 3) New files you made since your last save weren't making it into the copy. The stranger walked twice on a re-audit. Fixed. To update: Step 1) Go here -> https://github.com/oathdriven/rymac-4r-icm-audit & download rymac-4r-icm-audit.zip under Releases Step 2) Unzip the zip into your skills folder & replace the old rymac-4r-icm-audit folder Step 3) Restart Claude Code & say "am I crazy?" Thanks Mason! Always got your back, RyMac
4R Audit Update (v1.5.3)
0 likes • 55m
@Clare Martinez Great question Clare. Not the full list. The audit copies every file your git history knows, plus any new file git doesn't ignore. That rule IS the list, so writing out thousands of names wouldn't tell you anything new. The part worth saving is what got left OUT. Files over 1 MB get skipped so a folder of videos doesn't fill the disk. Right now the report only says how many got skipped, not which ones. That's a real blind spot. If a big file your AI depends on got skipped, you'd want to know its name. So the next version names every skipped file in the report. Will post here when I update it! Thanks!
BMC Folder Across ALL Projects...
@Ry Mac I just had the following realization... the BMC Folder should be dropped into every project folder that is offering a product or service to the marketplace, since BMC is the repeatable process. Please advise whether my ICM logic is ordered or disordered. 251-Years... Semper Fi
0 likes • 58m
Your logic is ordered on the WHAT and disordered on the WHERE. You're right that BMC is the repeatable process. Every offer goes Build, Market, Close. But if you copy the BMC folder into every project, you now have 5 copies of the same process. The day you improve how you market, you fix 1 copy & forget the other 4. Now Claude reads files that disagree, picks 1 & answers with total confidence. The second you write the same thing in 2 places, you've built yourself a slow leak. 1 fact, 1 home. So split the process from the work. The process lives 1 time, at the top of your building. The steps for how you build, how you market & how you close are skills, & every project uses the same skills. The work lives in each project. Every offer gets its own 01_Build, 02_Market & 03_Close folders holding THAT offer's book, pages, emails & sales. Improve the process 1 time & every project gets the better version the next time it runs.
01_Build Phase Clarification
@Ry Mac Yo. Claude Code and I are both trying to determine the following question... so rather than assume, we decided the next best move was to ask the creator of the BMC OS. I am writing a book... does the process of writing a book fall into phase 01_Build and the process of GTM fall into phase 02_Market or does the development of the digital infrastructure (website, landing page, webinar, etc...) that will be used to GTM with the finished book fall into phase 01_Build and the actual marketing campaigns across multiple channels fall into phase 02_Market? Thanks in advance for your help.
1 like • 1h
Yo! Great question. I built an ICM for my dad's fantasy book, so here's how I split it for him. 01_Build is the book, all the way to published. His moves are tell the story, the story bible, the outline, write the book, then get it published. The book is the offer, so every step that makes the book lives in Build. 02_Market is everything that sells the book. His headline, the bullets of what the reader gets, the sales letter, the book's page, a free story readers trade an email for, the emails new readers get, the blog posts that bring readers from Google & the launch plan day by day. So yes, the website, the landing page & the webinar go in Market with the campaigns. You build them, but their job is marketing the book. 03_Close is where a reader becomes a buyer. The buy button, the pitch at the end of your webinar & the follow up with the people who didn't buy yet. Easy way to sort anything... If its job is to BE the book, it goes in Build. If its job is to get eyes on the book, it goes in Market. If its job is to turn those eyes into a sale, it goes in Close.
I gave FilesNFolders a Spa Day, Thoughts?
Just about 88 days ago I launched FilesNFolders.com I did it as a "gag" site feel circa 2006 because I realized that it's 2026 and I am back to using files n ' folders the same way I did then. Only back then, it was files n' folders to FTP a website to the internet. It was painful. So when the idea was born, I had Claude Design AI slop me a page, I threw it up, and just short of 90 days later...here we are. I decided to clean er' up and give er' a Spa Day at https://impeccable.style/ For non designers who don't like AI slop sites, highly suggest. It was an easy process. The blog, systems, everything is different... Like it? Hate it?
I gave FilesNFolders a Spa Day, Thoughts?
1 like • 14h
@Arne-Per Heurberg
Your 1 Folder AI Operating System Awaits (Course Explanation)
Yo! It's late Friday and I just got done working with someone on their "done with you" 1 Folder AI OS build. The second one just signed up but he's going through the course first. It's important to understand the "why" before you have the "thing". That's what this course does for you. It takes you by the hand and makes sure you build your 1 Folder AI OS the right way and then move things in, the right way. Because there is a free course, and 2 paid "things", I shot you a quick video explanation on how it all works. -> https://www.loom.com/share/d48c1ca5e0004b5bbb72da70253c7217 - How to access the course and what you get for free (a working 1 folder AI OS you can walk) - How to take me up on the 50% off offer and how to make sure it's unlocked (since it's off Skool purchase and the automations don't unlock every time) - Why the course was built in the first place (painfully) - What your end result is (1 Folder AI OS) - Your weekend plan (Get to work, buttercup!) -> The offer funnel with the 49 minute training : https://filesnfolders.com/ai-operating-system The long and short is this: Stop trying to jam fixes over to the "mess" that you've created and start by building your 1 folder AI OS first and then move your work in. This isn't theory, this isn't made up, this how I and several dozen people now work. Questions? 👇 Always got your back, RyMac P.S. If you're part of my VIP squad, everything should be unlocked for you by default. Let me know if you can't access it.
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Your 1 Folder AI Operating System Awaits (Course Explanation)
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Ry Mac
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@rymac
Father. Closer. Marine. Featured on EOFire. I teach people how to build, market, and close offers using files n' folders with AI.

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Joined Jul 13, 2026
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