Title Testing... · Book Marketing Bootcamp

Jul 11 (edited) • Book Marketing Bootcamp

Title Testing...

Hi! Lee and family, thank you so much for a wonderful Bootcamp. My brain requires lists, so as I go through title testing on an existing series, I wanna make sure I have this right.

Create titles (variations to test)
Create black background covers with the title and your name. (Designed title treatment??)
Create a black cover with tropes + your name
Change your cover on Amazon to your key tropes and your name.
Change the title to your tropes on Amazon.
Create a single ad design, ideally white background with the cover in an ipad etc. Put the (designed?) black covers with the individual titles on separate images
Go to Meta and create a campaign -> set the budget at the Ad Set level. Same budget for all.
Targeting as whatever works for you.
Use your blurb as the copy and the cover ad image as the creative. (Headline: tropes + KU if applicable?)
Here's where I'd duplicate the ad set and swap out the creative (and attribution links??) for however many titles I'm testing. Do this so that Meta doesn't decide where to allocate the dollars.
Run the ads until {SOMETHING about 50 clicks????}.