We're going to keep talking about this in detail (and I hope to coach some of you LIVE on here around your fears about hitting the goal) but here's an overview: - set your goal (10x or increase an area of your business) - get excited about your goal (to program your unconscious mind that the destination is SAFE and FUN - Follow the nudges to do all you can do towards your goal - also expect the magic to kick in ;) My goal is 2000 preorders by Nov. 1st on my Dec 26th release. I've done that before so a real challenging goal is 10,000 total preorders total. But first let me get through October. 😆 I like to visualize the goal and also celebrate it to make sure my unconscious knows the end result won't kill me. I'm celebrating with a new candle, so I'll probably buy that NOW and light it every day and visualize the end result. We've done some mindset work in the Bootcamp already, and people could feel how once they relaxed and started to think about the possibilities, ideas and inspiration started dropping in their heads. That's why step 2 is so freaking important. My tactics: - incentivize my marketing team with a bonus if we hit 2000 Amazon preorders by Nov 1st. :D - test covers w FB ads - test blurbs w FB ads - test hooks on all social media using Author Scale - Test the best hooks as blurbs - Blast socials (Tiktok, Youtube shorts, FB page, FB group, Reels, Trial Reels) with the hookiest excerpts and taglines, also my newsletter and Patreon - Weekly plaintext newsletters with longer excerpts and only one link - Weekly fancy newsletters with giveaways and author swaps - Set up author swaps to push both the preorder and the book launch (I prefer to do swaps when the book is live and in KU, but I also want preorders now) - Run ads to book one in the series so I profit while getting more preorders on the new book - Try some sales on book 1 or even the rest of the series - Do a bookfunnel promo with dark romance authors only to increase newsletter subscribers - Multi-author giveaway to increase eyeballs - Any other idea my team or I come up with