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Book Marketing Bootcamp

282 members • $20/year

4 contributions to Book Marketing Bootcamp
Reaching a new audience
Seeking input on gaining new readers organically when money is short and ads aren't possible. I am expanding outside of omegaverse, and my current readership is not having it. They only want or care about OV. I thought paranormal, monster, and fantasy romance titles would fit well under this pen name so I didn't need to make another (I already struggle with MPD from all my names). However, the one PNR novella I released last month sold abysmally and hardly received any interactions in my NL or socials, and my follow-up novella trilogy is looking rough for preorders. (I'm talking 7 preorders vs. 200+ on any OV title) I know the answer is to garner more readers who are fans of these other subgenres. I've seen several authors who write a lot of omegaverse successfully release other subgenres under the same name, but I don't know them personally to ask about how they expanded their audience. There may not be any easy answer here, and that's okay! I'm just looking for ideas and input from anyone willing to help 💜 TYIA! Edit: P.S. I hope this makes sense. I just got out of the hospital yesterday, and my brain is still really foggy and exhausted.
2 likes • 9d
Hooks + Trial Reels(/TikTok). The content goes to non-followers on IG and you can iterate until you find hooks that consistently perform. Then, I use my winning Reels for ads (but you said that's not an option right now, so you can for sure bank that for later).
2 likes • 8d
@Raven Vespo I'm happy to talk through what I'm doing! It does take some time to try the hooks, videos, scenes until you get some winning combinations, but the great thing about Trial Reels especially is it's going to a new batch of non-followers. So you can post multiple times the same scene with different hooks or backgrounds to test what lands.
Title Testing...
Hi! Lee and family, thank you so much for a wonderful Bootcamp. My brain requires lists, so as I go through title testing on an existing series, I wanna make sure I have this right. 1. Create titles (variations to test) 2. Create black background covers with the title and your name. (Designed title treatment??) 3. Create a black cover with tropes + your name 4. Change your cover on Amazon to your key tropes and your name. 5. Change the title to your tropes on Amazon. 6. Create a single ad design, ideally white background with the cover in an ipad etc. Put the (designed?) black covers with the individual titles on separate images 7. Go to Meta and create a campaign -> set the budget at the Ad Set level. Same budget for all. 8. Targeting as whatever works for you. 9. Use your blurb as the copy and the cover ad image as the creative. (Headline: tropes + KU if applicable?) 10. Here's where I'd duplicate the ad set and swap out the creative (and attribution links??) for however many titles I'm testing. Do this so that Meta doesn't decide where to allocate the dollars. 11. Run the ads until {SOMETHING about 50 clicks????}. Is this right? Thank you, folks!
1 like • Jul 12
Thank you SO much! This is exactly what I need. I ran the test this weekend and between "Broken Heir" and "Between Passion and Revenge," "Broken Heir" won by a mile... Got sales off it too, if the initial Attribution data is correct? (Also, IDK how in the year of our lord Beyonce it takes as long as it does to show purchase attribution on Amazon LOL)
1 like • Jun 7
I voted "Getting readers on my list," but when thinking of the list as the top of the funnel, not the middle (e.g., front/back matter). So with AI books overrunning the usual places I capture group promos, author swaps, etc., looking at how to source places/opportunities to get cold readers into my email ecosystem.
Welcome to the new Community for the Book Marketing Bootcamp!
Post your name (What you want to be called), pronouns and what genres you love to read/write! I'm Lee Savino, pronouns she/her. I love reading and writing spicy romance, especially paranormal or twisty gothic suspense sort of dark romance! Picture of me in Cancun - a trip I took Jan 2026 with my author bestie Renee Rose!
Welcome to the new Community for the Book Marketing Bootcamp!
3 likes • Feb 22
Hola! I'm Mia, pronouns she/they, and I write steamy contemporary dark romance under the name Angel M. Shaw. 💕
1 like • Feb 22
@Lee Savino hell yeah, I’m game!
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Mia Poulin
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@mia-poulin-7805
Writing dark and dirty romance under Angel M. Shaw and Mia A. Nyx

Active 8d ago
Joined Feb 22, 2026
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