Today we went over the book The Big Leap and figuring out our zones of genius: find the recording here and then I did a guided meditation* to open you up to living in your zone of genius, which leads to more love, abundance and success. <3 Lee *ps. Heather Hildenbrand says my meditations are like Xanax

a “done is better than perfect” drinking game? Seriously though thank you @Lee Savino for the mini course. It’s really fantastic.

THE SHIFT What’s the one key thing that took you from making newbie money to making a living money? - I was one of the lucky ones who hit the right combination of market timing with the right book out of the gate. (And I had help from my sister who was already a published, full-time author.) I would say one of the things that helped by quick start was rapid-releasing the first three books in a series and having very tight branding, to-market covers, and good blurbs. I was also publishing in a hot genre (MM romance) that had high demand and not too-high supply yet. Writing in series helped a ton since each release bumped all the other books, too. Can you nail the moment, or define it, when that moment of change happened, whether it be an internal or an external moment. And if yes, what exactly switched? - One thing that helped me with a mindset shift was going to Romance Author Mastermind and hearing a presentation about Six Figure Thinking. It included the idea of treating your author business like a business which means showing up even when you’re not feeling it. Sometimes I think of myself as a trash collector who has to show up and collect trash even when they’re in a bad mood, or have a challenging family situation at home, etc. This is my full-time job now so I don’t get to nope out of work because I’m not feeling it. My mortgage lender is still going to expect that payment next month whether I’m feeling it or not. This isn’t the case for every author, of course, but it is for me. And it helps me show up and keep plugging away. THE STRATEGY What strategy got you where you are now? (Hard work is obvious) - Consistency, treating it like a full-time job, staying in one lane (clear brand promise), building a platform of followers. My best advice for building a platform is to use reader magnets and bonus story offers in backmatter to capture your readers in their hottest-for-you moment and convert them to newsletter subscribers. Building a robust newsletter is the single most powerful marketing activity you can do to help you sell future books.

I found Attribution Links mystifying and confusing for years when people said I should be using them. Follow along with this quick video guide, and you'll be on your way to more useful data in 15 minutes :)

Hear ye, hear ye, the first of our new monthly Free FB Ads Workshops, this Saturday Noon EST (9am PST): Come with ad questions and we'll walk thru and workshop ads. I'll walk thru ad creation and answer any and all questions. Happy to walk u through ad creation, ad creative, creating FB attribution links, and analyzing data to determine which ads to continue, and which to nix. https://us04web.zoom.us/j/75922234191