Reaching a new audience · Book Marketing Bootcamp

Reaching a new audience

Seeking input on gaining new readers organically when money is short and ads aren't possible.

I am expanding outside of omegaverse, and my current readership is not having it. They only want or care about OV. I thought paranormal, monster, and fantasy romance titles would fit well under this pen name so I didn't need to make another (I already struggle with MPD from all my names). However, the one PNR novella I released last month sold abysmally and hardly received any interactions in my NL or socials, and my follow-up novella trilogy is looking rough for preorders. (I'm talking 7 preorders vs. 200+ on any OV title)

I know the answer is to garner more readers who are fans of these other subgenres. I've seen several authors who write a lot of omegaverse successfully release other subgenres under the same name, but I don't know them personally to ask about how they expanded their audience.

There may not be any easy answer here, and that's okay! I'm just looking for ideas and input from anyone willing to help 💜 TYIA!

Edit: P.S. I hope this makes sense. I just got out of the hospital yesterday, and my brain is still really foggy and exhausted.

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Reaching a new audience