An author who I consider rather successful told me this morning that when she (her assistant, actually) sends out her newsletter, a few days later they'll send the exact newsletter out again to everyone who didn't open it the first time. They just change the subject line. She said that 30-65% of the people who didn't open the newsletter the first time will open it the second time. I thought that was wild! Has anyone here done this? Did/do you see similar results? I was thinking about trying it.

Facebook moved this around, but if you go here, click "All Ads" in the dropdown, & type in the page name of whoever you're spying on, it will show you all their ads, for inspiration on what's currently moving the needle for creative 😊😊 https://facebook.com/ads/library

Hey hey, y'all. This video is in the MiniBootCamp, but I'm just posting it too here 'cause I'm new to Skool and Lee had to teach me where to find it 🤣. But it's also under Classroom check out all the vids in the MiniBootamp. Or watch this here, and/or look at the .pdf in the first comment for an easy accessible lesson on demystifying FB ads.

Hi everyone! I was going to post this in the Mastermind FB group, but I really appreciate the smaller group here and the sense of community. I hope it's okay if I seek input! For anyone who has changed their covers (this would be my first time), did you do an ad test to choose a new one? And was there any trouble if the cover at retailers was still the old version while you ran the test? I hope that makes sense... There's been a swing in cover design format in my main subgenre, and I want to go with the flow, but I don't know if I should just dive right in with a new cover that I choose, or do a test between a couple of new options, or... well, you get the picture. 😅 This is my first rodeo, so any input and opinions are so very welcome and appreciated!! 🙌

My author friend Tara is #1 Restorative and high Strategic...and an amazing resource to help me get my head straight about market strategy. She's offered to do a group coaching call for us where she analyzes people's catalogues to make sure they're positioned correctly for the market, plus answer their questions. If you want to volunteer as tribute: Post your pen name and specific questions here!