Not because it’s easy.
Not because it’s comfortable.
But because sentiment is low.
Property cycles always move in phases:
• Euphoria
• Stability
• Fear
• Recovery
Most people buy in the first two.
Wealth is usually built in the third.
Right now we have:
- Higher interest rates
- Nervous buyers
- Longer listing times
- More negotiable sellers
That combination doesn’t feel good.
But opportunity rarely does.
The best long-term investors don’t buy when it feels safe.
They buy when fundamentals make sense — and others are hesitant.
This isn’t about rushing.
It’s about understanding cycles.
And positioning yourself before confidence returns.