I get a lot of questions about sales and I've been designing an optimised sales funnel for a while now and I'm hoping I can push myself to start testing it out soon, but I figured why not give you guys a sneak peak into how it would work in case it will be helpful for your business. Okay first off sales funnels are only really useful if you are starting to or wanting to sell at scale, so if you're not at that stage yet, don't stress yourself out. I started my business over three years ago and only feel like maybe now is the time to really push things to the next level. My special sales funnel (currently in theory, testing soon) Step 0 - Be constantly present on social media building my trust and authority (in progress) Step 1 - Create/advertise a highly engaging, high value, curiosity driven live masterclass (30-60 minutes) This will be for free, targeting my ideal clients, they are the top clients I want all the way at the end of this funnel, but you will get a lot of other people coming through that might not be as much of a qualified lead. Sales is a numbers game. I will use organic reach and paid ads to get people signed up to the masterclass and reminders to have them show up. I have not been great with email marketing in the past, but that is also something I want to improve this year. Step 2 - Run the masterclass and tell people there will be a bonus gift for people that stay to the end (and also need to be on the live call, this will help in the messaging ahead of the call to increase show up rate) The bonus gift will be an AI diagnostic prompt to help them identify their personal and business weak points and where AI could be most valuable as well as identifying the opportunity cost of what would happen if they were to delay taking action (this will create a bit of urgency which will be important later) Step 2.5 - At the end of the masterclass along with the AI diagnostic prompt, give them a second bonus (always trying to overdeliver) and invite people to book a free 30 minute AI diagnostic call with me (this is a sales call, but there are lots of names for sales calls now because people do not want to be sold to, but they do want their problems solved and are willing to pay for the solutions. Other names for sales calls you might have heard of; A discovery call, a strategy call, an intro call, a consultation etc)

Good morning. I hope you’re well? Quick question: Your audio sounds amazing on the Podcast, which mic and interface are you using? And what are you filming with?

Hi. Just finished watching episode 1 and 2, Anna. Super useful. Health hasn’t been great recently so motivation has dipped. So, taking action now after watching episode 2! I have been building my website in Claude and transferring all the chats to Claude Code now. I will let you know when I’m done!! No pressure 😅😂

Hello everyone and thank you so much for your kind messages last week ahead of my surgery! Everything went well and I am recovering at home. This surgery was a huge win for me, since I waited 6.5 years for the NHS to fix my knee after an injury in 2019, and also a challenge as it has impacted my work and now my ability to walk for the next few weeks. So I thought I would bring the question to you, what has been your biggest win and challenge of the first quarter of 2026? What will you bring into Q2 and leave behind in Q1? Hopefully we can all celebrate each others successes and help each other through the challenges as well in this group :) Let me know how Q1 was for you and what your plans are for Q2! Wishing each of you all the best! Thanks again for your support last week, it is very appreciated ❤️ I've got lots of surgery photos, but I don't want to gross anyone out, so I won't post them with this message 😅 Architect Anna

So it has taken me six months to get to today and it's still not right. I have been working on my new podcast format since late October and published my first episode today. The episode has high quality video, a large microphone, a podcast studio I set up in my new flat, lighting, sound proof walls, the whole shabang, but the connection between my new hosting platform (Riverside) and the distribution platforms (Spotify, Apple, Amazon and YouTube) is currently not working correctly. Story of my life. I'm using AI to troubleshoot my way through each individual roadblock, but some things are still not quite working, so I will just need to wait and see if they need time to connect correctly before I take any further steps. It's still progress and once it's all up and running it will be a much much better content creation system, but for now, it's still difficult. I've already recorded the first 10 episodes, they are ready to be released over the next few weeks and from those I will have a whole new batch of social media content to cut into shorts from tomorrow. I would love for my podcast to one day be really great, but to get to that point you have to start out with it being just good, okay or down right shit. I'm proud of what I've done so far recording 300 episodes in Season 1 documenting my entrepreneurial journey and I'm excited to take things to the next level in Season 2. It just may not be a full clean launch today. So be it. Hopefully I will be able to share the good news soon about the successful launch of Season 2 and share all the links with you guys when the time comes, but for today, I'm going to pause, get my crutches out and try to take a short walk outside on this sunny day along the water for the first time since my surgery 3 weeks ago. Imperfect action is still progress. Have a lovely day! Architect Anna