Aug 12 (edited) • Community
New Spotify AI Persona guidance
UPDATE:
Good morning,
I wanted to share this in case no one has seen this yet. The AI label isn't surprising, but it looks like they will be not allowing AI Persona's to reap the benefits of the Spotify algorithm:
"By default, Spotify will not include AI Personas in any editorial or algorithmic recommendations. That means you won’t see any music from AI Personas in your personalized recommendations, unless you follow AI Personas, for example. While we believe all artists have creative choice in determining how they present themselves, Spotify’s programming is focused on elevating music from authentic artists building careers in music."
I take this to mean focusing on social media and perhaps even paid advertising may become more of a route for AI artists moving forward. However, since AI music is becoming more popular despite the loudest voices complaining, I personally don't believe this will be for forever.
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Lisa Peters
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New Spotify AI Persona guidance
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