First Website Review | Audun
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Website Review Feedback: 110% (aljokuli.wixsite.com/110-per-cent)
General Observations
  • The site is confusing and lacks clarity about what it offers. Visitors should understand the purpose of the site within one second, but currently that isn’t the case.
  • The design choices (rotating banners, AI-generated images) hurt credibility and user trust.
  • There are no clear calls to action (CTAs), which means users don’t know what to do next.
Design Issues
  • Rotating banners: These distract instead of inform. They prevent visitors from grasping what the site is about.
  • Images: Many images look obviously AI-generated and “fake,” which damages trust.
  • Layout: Dead space and repeated menus add clutter without purpose.
Content & Messaging
  • The main tagline doesn’t communicate clearly what the site is about or what users should do.
  • Conflicting themes (fitness, food, gadgets, massage, even phones) create confusion.
  • No strong CTAs like “Shop Now” or “View Products.”
Technical SEO Problems
  • Title tags: Defaulting to “Home, 110%” is meaningless to both users and search engines. Each page should have keyword-focused titles.
  • Meta description: Missing entirely.
  • Schema markup: Absent, so Google can’t properly interpret the site.
  • Keyword targeting: No evidence of clear keyword strategy; Google has no idea what the site should rank for.
Functionality Issues
  • Social media icons link to Wix placeholders instead of real accounts.
  • Product pages aren’t optimized for e-commerce (unclear if items can even be purchased).
Recommendations
  1. Clarity First: Define exactly what the website is about (fitness gear? healthy lifestyle products?) and stick to it.
  2. Redesign Homepage: Remove rotating banners, add a clear headline and CTA above the fold, and ensure images look authentic.
  3. SEO Basics:
  4. Fix Navigation: Simplify menus and remove duplicates.
  5. E-commerce Optimization: Ensure products can actually be purchased and descriptions target relevant keywords.
  6. Social Proof: Replace Wix social links with actual brand accounts.
  7. Education: Work through the Technical SEO section of the course before further development.
Final Note
The website feels incomplete and scattered. Before pushing forward with design tweaks or advanced SEO, focus on the fundamentals: clarity, user experience, and basic optimization. Without these, Google has no reason to rank the site, and users won’t stick around.
8
8 comments
Nicolas Gorrono
7
First Website Review | Audun
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