Alright everyone, this week’s challenge is a fun one. We’re doing behind-the-scenes videos of your projects. Any project. Any style. Totally up to you.
We’re taking inspiration from . If you haven’t seen his breakdown of his Coca-Cola ad yet, go watch it. It’s a masterclass in showing a workflow simply and clearly. I’m joining in on this one too: I’ll be participating right alongside you. I’m currently putting together a BTS video for a new Meta ad I just finished, and I'll share my walkthrough with you all as soon as it's ready.
For your submission: Don’t overthink it. It doesn't need to be a polished documentary.
- It can literally be one shot.
- You don’t have to be on camera.
- Talk over your screen, show screenshots with captions, or record your timeline.
We just want to see how you work. Let’s fill the feed with creative processes this week!