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(It’s obvious when you see it) When crafting messaging, most AI Founders focus on the packaging: • Attention-grabbing hooks • big bold ideas • viral closes But they're overlooking the foundation: What their message actually communicates. The market has evolved. We've gone from: Paying to do things → paying NOT to do things I mean look around: • ChatGPT → We pay NOT to research/write/brainstorm • Virtual Assistants → We pay NOT to manage admin work • Copywriting Services → We pay NOT to write our own ideas • Uber → We pay NOT to drive or park Do you see the pattern? So when your messaging is: "We'll help you do something better, faster, or more efficiently." Prospects think: “ugh… I’m still paying to do this sh*t.” But if your messaging is: “We’ll take care of this so you never have to do this again” Now you’re in the game. Don’t market your AI service. ↳ Market the elimination of effort. Prospects, me, you, and everyone else have ONE thing in common: We pay for the things we hate doing. We don’t pay to do these things better, faster, or more efficiently. So, align the messaging of your AI service with ELIMINATION instead. Your messaging is the tip of the iceberg. When you get it right, you don't crack the iceberg. You melt it. And when an iceberg melts, it lifts everything around it. __ If you enjoyed this, follow me on LinkedIn for more marketing stuff for AI Founders. I hope this helps, Dan 🤝