If AI feels “mid” to you, it’s probably because you’re using it like a vending machine. You type: “Write me a landing page” or “Make me a content plan.” It spits out beige. Then you blame the model. The fix isn’t a smarter prompt. You need better context. Here’s a simple way to feed context that actually changes the output in one go. Copy this and fill it in. Keep it saved as your “Context Card” and paste it before any real request: 1) What you’re making (one sentence) Example: “A landing page for a 2-week onboarding sprint for busy founders.” 2) Who it’s for (pick one person, not a market) Example: “A founder who has 12 tabs open, 40 Slack pings, and keeps pushing onboarding ‘to next week’.” 3) The moment they’re in (what happened right before they found you) Example: “They just hired their first ops person and realized nothing is documented.” 4) What they already tried (and why it didn’t work) Example: “They tried a Notion template dump. It turned into a graveyard.” 5) Your taste rules (3–7 bullets max) Example: - Short sentences. No hype. - Practical, not philosophical. - Assume they’re smart and tired. - Give examples, not frameworks. 6) Proof you can actually claim (real, plain) Example: “Includes a 30-minute kickoff, 5 docs, and a weekly review checklist.” 7) The one action you want them to take Example: “Book a call” or “Start the sprint” or “Reply with ‘ONBOARD’.” Then ask for the thing you want: “Using the Context Card above, write a landing page with: headline, subhead, 3 sections, FAQ, and a final CTA. Write v1. Leave placeholders where you need specifics.” Two important notes: - “Taste rules” is where your voice lives. Most people skip it. That’s why everything sounds the same. - Let AI write v1 on purpose. Your job is v2–v10: cut half, add one real example, remove anything you wouldn’t say out loud. If your outputs keep sounding generic, don’t prompt harder. Describe the person, the moment, and your taste. That’s the whole difference.

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