Automated Marketing Data Into CRM 🔥
You know that feeling when you spend hours each day manually pulling ad data from Google and Meta, then typing it into your CRM like some kind of digital caveman? Yeah, my client was doing exactly that. Every. Single. Day. So I built them an automation that does it all while they sleep. Here's What This Thing Does: The Morning Trigger Every day at 8 AM, this workflow wakes up automatically. No buttons to press, no remembering to run reports. It just goes. Grabbing the Google Ads Numbers First stop: Google Ads API. It pulls yesterday's campaign data - clicks, impressions, cost, conversions, the whole nine yards. If something goes wrong, it doesn't crash. It just keeps moving. Snatching Meta Ads Performance At the same time (because why wait?), it hits Facebook's Graph API and grabs all the Meta campaign data. Spend, leads, reach, frequency - everything from yesterday gets pulled in. The Smart Processing Part Here's where it gets interesting. Two separate code blocks take all that messy API data and transform it into something actually useful: - Calculates CPC, CPA, and ROAS on the fly - Extracts lead conversions from Meta's confusing action types - Converts Google's weird "micro" currency format into normal numbers - Standardizes everything so it all matches up perfectly Merging It All Together Both data streams meet up in one place. Google campaigns and Meta campaigns, all in one clean dataset, ready to go. Pushing to Their CRM Final stop: Zoho CRM. Every single campaign performance gets sent over as a clean record with the date, campaign name, and all the metrics that actually matter for decision making. The Confirmation Little completion log at the end so we know it all went through. Why This Matters: My client used to spend 2-3 hours every morning doing this manually. Now? It's done before they even open their laptop. They can see yesterday's performance across both platforms in one place, formatted consistently, ready for analysis. No more copy-pasting. No more formula errors. No more "wait, did I already log this campaign?"