You've been doing it wrong this whole time. Not your fault. Everyone's obsessed with writing the "perfect prompt" like it's some kind of magic spell. Spend 20 minutes crafting the ideal instructions. Add examples. Tweak the wording. Hit enter. And your AI still gives you garbage. Want to know why? Because prompts are only half the battle. The real game is something called context engineering and it's about to change everything you thought you knew about working with AI. Here's what's actually happening. Your AI has what I call "attention ADHD." It can only focus on so much information at once. Think of it like your own working memory. You can't hold 47 different things in your head and expect to think clearly about any of them. Same with AI. It has a context window. A limited attention budget. And every single thing you feed it competes for that precious space. Your prompt? That's in there. The conversation history? Taking up space. Tool descriptions? More space. Data you loaded? Even more. And here's the brutal part: the more you cram in there, the worse it performs. Scientists call this "context rot." I call it information overload. Either way, it's killing your results. You stuff 100 pages of documents into your AI's context window thinking "more information equals better answers." Wrong. Dead wrong. What actually happens is your AI starts losing focus. It can't find the signal through the noise. The one critical detail that matters gets buried under mountains of irrelevant data. It's like asking someone to solve a math problem while 50 people scream random numbers at them. Good luck with that. So what's the solution? Context engineering. It's the art of managing what your AI sees at any given moment. Not just writing good instructions but curating the entire information environment. Think of prompt engineering as telling someone what to do. Context engineering is deciding what resources to give them so they can actually do it well. Here's where it gets practical. You need to find what Anthropic calls the "Goldilocks zone." Not too specific where you're hardcoding every possible scenario into a 2000 word prompt that breaks the moment something unexpected happens. Not too vague where you're just saying "be helpful" and hoping for the best.

50 entrepreneurs. One video. 15 minutes. This is basically a free MBA. If you want to think like the top 1%, study the people who actually built something—their systems, mental models, and how they make decisions under pressure. That's where the real leverage is. Thanks to Rinor Restelica for sending this my way! If you have cool stuff please send it my way :)