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Three competitors bid $28k-$41k for "complex multi-channel attribution." Built it in 17 minutes for $5,800 and it tracked better than their enterprise tools.
Three competitors bid $28k-$41k for "complex multi-channel attribution." Built it in 17 minutes for $5,800 and it tracked better than their enterprise tools.
This is the exact playbook I'm using to dominate attribution deals:
THE RFP CHAOS
Marketing agency owner, Tom:
"Need proper attribution tracking across 9 platforms"
Agency quotes received:
- Marketing tech firm: $41,000 + 10 weeks
- Analytics agency: $33,000 + 8 weeks
- Automation shop: $28,000 + 12 weeks
Tom: "Why is everyone quoting enterprise budgets?"
Agencies: "Multi-touch attribution requires sophisticated infrastructure"
THE REAL REQUIREMENTS
What Tom actually needed tracked:
- Facebook Ads → Landing pages → Email sequences
- Google Ads → Webinars → Sales calls
- LinkedIn → Content downloads → Nurture campaigns
- Instagram → Free trials → Conversions
- YouTube → Course signups → Upsells
Plus: ROI by channel, customer journey mapping, revenue attribution
Agencies' solution: "Custom data warehouse + BI tool + API integrations"
My solution: "Connected workflows with smart tracking"
THE 17-MINUTE BUILD
Opened Skada.ai on discovery call:
"Build marketing attribution system: track all touchpoints from Facebook, Google, LinkedIn, Instagram, YouTube → map customer journeys → calculate ROI per channel → revenue attribution reporting → predictive analytics"
17 minutes later:
✅ All 9 platforms connected
✅ Every touchpoint tracked automatically
✅ Customer journey visualization
✅ Revenue attribution by source
✅ Real-time ROI dashboard
✅ Predictive conversion scoring
✅ Custom reporting interface
THE PROOF MOMENT
Tom: "This seems too fast to be accurate"
Me: "Run a test campaign right now"
Tom: "Okay, I'll boost a Facebook post"
We watched live:
- Facebook ad impression logged
- Click tracked to landing page
- Email capture recorded
- Welcome sequence attribution noted
- 14 days later: Conversion tracked
- Revenue attributed back to original Facebook post
Tom: "Holy shit, it's tracking the entire journey"
THE COMPETITIVE COMPARISON
Agency Solutions:
- Data warehouse setup: 3 weeks
- API integration development: 2 weeks
- BI tool configuration: 2 weeks
- Testing and debugging: 2 weeks
- Training: 1 week
- Total timeline: 10+ weeks
- Total cost: $28k-$41k
My Solution:
- Platform connections: 17 minutes
- Journey tracking: Built-in
- Dashboard setup: Automatic
- Testing: Real-time
- Training: 15-minute walkthrough
- Total timeline: Same day
- Total cost: $5,800
THE ATTRIBUTION ACCURACY
We tested against his existing Google Analytics:
- GA missed 43% of conversions
- GA couldn't track email → conversion
- GA lost attribution after 7 days
- GA showed wrong revenue numbers
My system:
- Tracked 99.1% of conversions
- Full email sequence attribution
- Unlimited attribution window
- Exact revenue tracking
Tom: "This is more accurate than the $15k/year tools I was considering"
THE DATA REVELATION
First month insights my system revealed:
- YouTube drove 3x more revenue than they thought
- Instagram had negative ROI (they were spending heavily)
- Email sequence #3 converted 8x better than #1
- Webinar attendees worth 14x more than direct buyers
- LinkedIn drove highest LTV customers
Tom killed $8,400/month in Instagram spend immediately.
ROI on my fee: 145% in month one.
THE PERFORMANCE METRICS
Old Setup (GA + Spreadsheets):
- Platforms tracked: 4 out of 9
- Attribution accuracy: 57%
- Journey visibility: None
- Revenue tracking: Estimates only
- Reporting time: 6 hours/week
New System:
- Platforms tracked: 9 out of 9
- Attribution accuracy: 99.1%
- Journey visibility: Complete
- Revenue tracking: Exact, real-time
- Reporting time: 0 hours (automated)
THE SCALING IMPACT
Tom's decisions with proper attribution:
- Reallocated $23k/month from low-ROI channels
- 3x budget on high-performing YouTube
- Optimized email sequences for 340% lift
- Identified and fixed leaky funnel points
Revenue increase: $67,000/month
All from better data visibility
THE TEMPLATE GOLDMINE
I've deployed similar attribution systems for:
- E-commerce brands (product attribution)
- SaaS companies (feature adoption tracking)
- Course creators (content performance)
- Service businesses (lead source ROI)
Same sub-20-minute build, same transformative insights.
THE ATTRIBUTION STRATEGY
1. Find marketers drowning in partial data
2. Promise complete visibility, not "infrastructure"
3. Build live during demo call
4. Show immediate insights they've never seen
5. Close with accuracy proof, not technical specs
Current attribution pipeline: $78,400
Average deal size: $9,200
Average build time: 19 minutes
Average profit margin: 88%
THE LESSON
Agencies sell complexity because they profit from long timelines.
I sell clarity because I profit from immediate results.
Who else is seeing these overpriced attribution projects?
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Three competitors bid $28k-$41k for "complex multi-channel attribution." Built it in 17 minutes for $5,800 and it tracked better than their enterprise tools.
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