Sales is hard · AI Automation Society

Sales is hard

68% of founders lose sleep over money, and yet most are still burning their sales time on cold lists that never gets replies without scale.

Here's what is working for me.

There are three moments people are most open to a stranger: 1) a new job, 2) a new home, 3) a family change like a new born or a family loss. It's exactly when con artists strike. Robert Cialdini's book Influence explains why --> your brain is in a new world, so anyone who is "just like you" is fast-tracked into the friend/trust zone.

So use it for good. Meet your dream customer the week they start a new job, and you live rent-free in their head. I call it Social Triggers First Research.

Here's how you can work this by yourself.

Say you want to target Tony Robbins to be his AI Builder.

---> First. In Sales Navigator, filter your list to "Current Company: Tony Robbins", "Recently Changed Jobs" who also posted this month. That new employee is your way in... brand new, and active.

---> Second. Comment on their post, congrats on the new role. That's Impression Stacking: plant seeds before you pitch. Then connect with no note. A note screams salesperson and drops your accept rate to 32%.

---> Third. When they accepts, don't pitch. Ask if they're going to the big industry event. On LinkedIn that gets me a 30% reply and that reply easily leads to your call.

So if cold outreach is wearing you down, go open Sales Navigator, filter your list to everyone who just started a new job, and congratulate one person today. Then do it again tomorrow.

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Sales is hard