One week into launching my business, after speaking with just two clients, something clicked fast.
Both came in saying the same thing: We need to hire more sales reps.
But when we actually walked through their process, the issue wasn’t people.
It was follow-ups slipping.
Leads sitting untouched.
Reps buried in admin instead of selling.
They weren’t scaling sales, they were managing inefficiencies with headcount. And that's exactly where your entry point appears.
Most business owners don’t have a hiring problem. They have a process problem.
Hiring into a broken system doesn’t fix it. It multiplies the chaos, bad process with three reps just becomes three times more expensive.
The real leverage comes from removing friction so one rep performs like three.
Most teams don’t need more salespeople, they need a system that lets salespeople sell.
That’s usually where you should start.
What do you think holds founders back more: admitting the process is broken, or realizing hiring won’t fix it?