They have a follow-through problem.
Someone checks your page.
Reads your offer.
Thinks, “This looks interesting.”
Then life happens.
No next step
No reminder
No reason to act now.
So the opportunity dies quietly.
Not because they weren’t interested but because nothing guided them forward.
Here’s the part that stings:'
People don’t take action when they understand.
They take action when it feels easy, safe, and obvious.
That only happens when:
- The next step is clear
- The friction is low
- The follow-up exists
Most people assume:
“If they want it, they’ll come back.”
They won’t.
The ones winning aren’t louder or smarter.
They just don’t disappear after interest.
Curious where do you think most people drop off after showing interest?