Most founders I speak to know enough about AI to sound smart at dinner. Not enough to defend their business in 18 months.
That's not a strategy. That's a vibe.
Been on a lot of calls and DMs the last few weeks. Founders building in AI. Some funded, some bootstrapped, some solo. Different stacks, different verticals. Same conversation underneath all of them.
Two things I can't unsee.
One. "AI" still means ChatGPT with a system prompt.
I ask what they actually run internally. The deck says agentic everything. The reality is a Google Doc, an SDR they're about to hire, and Apollo. That's it. The product pitch is 2026. The ops are 2023. If your own back office still runs on copy paste and good intentions, you are not selling AI. You are selling a logo.
Two. The knowledge is bubble shaped.
They know their model, their stack, their wrapper, their corner of Twitter. They have no clue what large corporates are quietly shipping in compliance, finance, sales ops, back office. The bubble feels safe because everyone in it is reading the same five Substacks and nodding at each other.
I sat inside those corporates for 20 years. Three quick examples so this isn't abstract.
  • A bank reads every new FCA update with an internal agent, maps it to the relevant policy docs, drafts the gap analysis, pings the compliance lead with a one page summary. Used to be three people, two weeks. Now one person, half a day.
  • An accounts payable team rebuilt itself around an agent that reconciles invoices against POs, flags the mismatches, drafts the supplier email, queues it for human send. Fourteen people went to three plus the agent.
  • A tier one sales ops team has an agent reading every won and lost deal in Salesforce, pulling the call recordings, updating the playbook every Friday. Reps had stopped using the old playbook because it was always six months out of date. Now it's never more than a week behind.
None of this is on LinkedIn. None of it is in a press release. It just shows up in cost lines two quarters later, and in the headcount slide nobody sends to the all hands.
Here is the part most founders don't want to hear.
The corporates you laugh at for being slow are the ones eating your lunch quietly. While the AI Twitter crowd argues about which framework is dead this week, a compliance team in Canary Wharf just shipped an agent that does the work of nine people. They will not post about it. They will not tweet about it. They will simply not hire those nine people next year.
If your honest answer to "what is my team running on agents inside the business itself, not in the product" is "we use ChatGPT a lot", you do not have an AI strategy. You have an AI vibe. And vibes do not survive a board meeting in Q3 2027 when your burn is up and your cost per output is flat.
Outbound still books. Customers still buy. The round still closes. Everything looks fine. That is exactly when it isn't.
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David Barroso
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Most founders I speak to know enough about AI to sound smart at dinner. Not enough to defend their business in 18 months.
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