9d • General Discussion 💬
Is AI killing creativity in agencies?
Everyone’s racing to plug in AI.
But here’s what I’m seeing:
- Briefs run through AI instead of humans
- Templated replies instead of real conversations
- “Efficiency” over actual client understanding
One agency automated almost everything.
Output exploded.
Client churn exploded too.
Why? Clients could tell.
The winners are finding balance:
- AI for research and organization.
- Humans for strategy, ideas, and client relationships.
That’s how you scale without losing the magic people actually pay for.
The real risk is not AI taking jobs.
It is AI quietly erasing your edge while you celebrate being “efficient.”
💬 How are you keeping creativity alive while using AI?
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Is AI killing creativity in agencies?
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