I told you to create content your audience wants. I was wrong.

I picked this up from Alex Hormozi recently. He called it "becoming the algorithm." You find what performs, you reverse-engineer the format, you chase the outlier. Makes sense on paper.

The problem is you end up feeling like you're feeding the machine, not your audience.

I know because I was doing it. Studying what worked in my space. Picking topics based on what I thought people wanted. Publishing consistently. Dreading every session.

The content was fine. The metrics were ok. And it sounded exactly like twelve other people running the same playbook in the same space.

Because they were.

Here is what I actually believe now...

Talk about what you are genuinely working through. The problems you are solving right now. The things your space dances around but won't say directly.

Two reasons this works better:

First, if you're dealing with it, other people are dealing with it right now. You're looking forward, not in the rearview mirror.

Second, you won't look like a "cover band." You'll be making original songs. And cover bands never build the audience the original artist has.

The right people find you because of that specificity.

You cannot sound like what people already follow and expect them to choose you. Be you, and you'll always be differentiated.

That's what authentic content actually means.

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