Have you got your first client yet? honestly, it's simple
If I lost everything and had to sign my first coaching client again, this is exactly what I’d do.
This is how I closed a 3k deal myself
Define your ICP.
Be specific. Know their age, situation, pain points, bottlenecks, and the exact outcome they want.
When your content speaks directly to their pain, they listen. And they trust.
Pick a niche.
No broad “self-improvement” stuff.
Get ultra-specific. Something like “screen-time coaching for 16–30-year-old entrepreneurs.”
Craft your offer.
Don’t sell the process. Sell the result.
Instead of “I help guys get in shape,” say “I help you get fit in 90 days so you attract your first girlfriend.”
Be specific. Be outcome-driven.
Build a content ecosystem across YouTube, Instagram, and Skool.
Long-form value on YouTube.
Proof, reels, and story highlights on Instagram.
Community and nurturing on Skool.
All three platforms should feed into each other.
Your profiles aren’t social media—they’re landing pages.
Have a clear CTA. Highlight what you do, how you do it, and results you’ve gotten.
DM strategy.
Give massive value in the DMs.
Free advice, voice notes, looms, docs. Help people without asking for anything.
People don’t pay for information. They pay for implementation, accountability, and clarity.
Be helpful first. Close second.
Build the trust triangle.
Upfront transparency: ask if you can make an offer before the call.
Effort and education: send custom looms, long messages, and actually care.
Expert positioning: be the one person who clearly solves their problem.
Momentum = trust flywheel.
Help someone → get a testimonial → build trust → get a client → repeat.
Don’t wait for paid clients to ask for testimonials.
If you helped someone on a call or in the DMs, ask them to record one.
This builds social proof instantly and creates momentum.
On the call, ask yourself: is this person 101% ready?
If yes, pitch the offer.
If no, give value, walk them through a few steps, and book the second call.
Before that second call, ask again for permission to pitch.
“Hey, is it okay if I make you an offer on the call? I truly think I can help.”
Answer their objections before they get to the call.
Ask them what they want to discuss and give value upfront.
By the time you hop on, they’re already sold.
This is the same system that helped my client close an 1k deal, and another client close his first 500, and it made me scale to 8k in in results under 50 days.
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Pepijn Verheijen
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Have you got your first client yet? honestly, it's simple
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