Building Lead Reactivation Workflow (Real Estate)

Have been recently building a lead reactivation workflow for real estate currently.

It might be helpful for anyone who's building this for a potential client, so I figured i might share this to everyone in this space.

The main goal of this automation: Reactivate all dead leads from your motivated seller lists/CRM.

What it does step-by-step:

Monitors your CRM for any dead list who has been dead for 30/60/90+ days
Pulls all those dead leads
Detects if their property situation has been changed
Updates property fields for dead leads
Scores dead leads based on updated signals
Triggers a personalized re-engagement follow-up sequence from 2 channels: SMS & Email
If leads replied, promotes them back to the active acquisition pipeline, then re-assigns and notifies it to rep and alerts them.

This automation workflow are specifically for real estate wholesalers who have dead leads in their pipeline.

Expected Outcome: Could recover 1-3 dead leads from pipeline and could generate $5k+ depending on the spread.

Simple math: For every dead leads that has been recovered from the pipeline = generates $2k+ on your wholesaling business (depending on the assignment fee | More equals better)

I've figured that some wholesalers that I've talked to are pretty much manual on reactivating their pipeline, so I just built this specifically for them to fix that problem.

I'm encouraging any automation specialist who are experienced in the real estate wholesaling and investing space, to pinpoint what I'm missing here or the gaps that I've missed out on.

It's still not 100% done yet but It's almost finished.

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Building Lead Reactivation Workflow (Real Estate)