When getting AI automation clients via cold email, I feel like a lot of people blame their copy when things aren’t working.
But a lot of the time… it’s the offer.
I used to send emails trying to sell full services straight away.
Everything looked fine on the surface, but asking for too much upfront made it way harder for people to say yes — so replies stayed low.
Once I started using smaller, low-friction offers to start the conversation, everything changed. More replies, easier conversations, and it actually felt natural.
I put together a quick breakdown of how I approach micro offers now, mostly from the mistakes I made early on so you don’t end up pitching something people were never going to say yes to in the first place.
You can access it here. Hope it helps!