When getting Ai Automation clients via cold email, I feel like a lot of people blame their copy when cold email isn’t working.
But half the time it’s just the list.
I used to pull random leads, clean them a bit, and send. Everything looked fine on the surface, but because I targeted the wrong people, who had no real intent, my replies started dropping.
Once I actually started being more intentional with how I build lists, everything improved: replies, consistency, everything.
I put together a quick breakdown of how I approach list building now, mostly from the mistakes I made early on so you don’t end up sending emails to people who were never gonna respond anyway.
You can access the breakdown here. Hope it helps!