Hey everyone. I was just watching an Alex hormozi video where he told something I found very interesting and wanted to share with you all. He was talking about
Selling your service or product for very cheap to many people
Or
Selling at premium rates to fewer clients.
Medium is where your business dies.
This also raised a question in my mind upon which I want your opinions.
Is it wise to work with fewer yet premium clients ?
Starting out with any client or two, maybe for free or discounted price for a testimonial or just a real world experience and then instead of looking for any client, target two or three premier clients and try to retain them as long as possible.
The only confusion I have in this is how fast should you jump to hunt for premium clients?
Your opinions are appreciated big time