Do this 👇
Oscar-winning movies.
Best-selling novels.
High-converting marketing.
The common thread?
→ They show, not tell.
If you explain what your AI offer does…
You're asking prospects to imagine the value. That’s too much work.
So if you want your AI offer to convert…
Don’t tell prospects what your AI service does.
Show them what life looks like after they buy.
Describe the moments. Paint the picture.
A stress-free Monday morning, a peaceful Sunday, a weekend away.
These are scenes your prospects see in their head.
And when they see it → they’ll pay to live it.
You’re not offering your AI service…
You’re offering a world your prospect wants to step into.
For example, if you have an AI solution for client reporting, here’s what marketing a scene looks like:
“It’s the end of the month. You’re not formatting slides at midnight.
Reports are done. Branded. Out.
You're running the machine, not the other way around."
What converts is what they can picture.
ONE vivid scene is all you need to script.
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Got a question? Drop it down below, I'll stick around for an hour or so to answer.
I help AI Founders get more leads and clients. Follow me on LinkedIn for more content like this. Dan 🤝