2d • General Discussion 💬
AI Founders: want leads chasing you?
Start here 👇
Try to catch three rabbits at once, and you end up with none.
“Ok… but what does this have to do with getting more leads Dan?”
Well, if your AI offer sounds something along the lines of:
“We help businesses grow revenue and profits, streamline workflows, and save hours with AI automation.”
What you’re doing is setting three rabbits running for your prospect to catch…
Not convinced?
Ok… if I toss three things to you vs one thing, what's easier to catch?
ONE thing.
So you get the point I’m trying to make here…
When you spread your offer across multiple desires → none of them stick.
But when you anchor your offer to ONE desire → it sticks.
This is what I keep seeing the AI Founders making 6-figures do, and it’s so simple:
They pick one ‘dominant desire’ their prospect can’t ignore and build their entire offer around it.
So today, I’m going to help you identify your ‘dominant desire’ to anchor your offer to.
Step 1: List all the benefits, outcomes, and use cases your AI service enables.
Step 2: Identify the ‘dominant desire’ which ticks all three of these boxes
□ Urgency: Is this painful now?
□ Repetition: Does it recur often?
□ Scope: Do many prospects want it?
Step 3: Choose one and ruthlessly cut the rest.
(If your offer can’t be said in a breath, it’s trying to do too much)
Speaking to multiple desires dilutes your offer.
And a diluted offer is a weak offer.
You don’t win leads by listing what your AI can do.
You win by offering to solve the one thing your prospects can’t ignore.
__
Got a question? Drop it down below, I'll stick around for an hour or so to answer.
Dan 🤝
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AI Founders: want leads chasing you?
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