AI Agencies: want more leads from content?

Daniel Turner

4h • General Discussion 💬

Here you go 👇

Ever been stuck in a content rut?

You’re posting consistently, but it’s not hitting and generating leads.

If so, then this post is for you.

Here’s the thing:

If you’ve delivered results for at least 1 client and your meetings are recorded, you’re sitting on a goldmine of high-converting advertising material.

You have the discovery call, onboarding, check-ins, and testimonial.

And without even realizing it, you’ve documented an entire journey.

1. Their initial doubts and limiting beliefs.

2. Their progress during implementation.

3. Their results at the end.

This is ‘lifecycle advertising’ and it MURDERS.

I’m sharing this with you today because an AI Agency owner I work with made a lifecycle post from her first client, pinned it to her ‘about’ section, sends connection requests, and now she’s getting leads every week.

Just from capturing the key moments, stitching together the journey, and posting it.

(if you don’t record your meetings install Fireflies now)

Here are what the key moments should sound like for the lifecycle ad:

1. Discovery call - the doubt

• "I'm worried about the integration with our current workflow."

• "We've tried automation before it didn’t work."

• "I'm not sure my team will adopt this."

2. Onboarding - the ease

• "It's actually easier to use than I expected."

• "I can't believe we got it live in 3 days."

• "The team is already using it without me pushing."

3. Results - the outcome