7d • General Discussion 💬
50% of B2B Invoices Automated by 2025 - Are You Early or Late? 🔥
Industry research shows 50%+ of B2B companies will have automated invoice processing by 2025.
You're either positioning early or scrambling late. No "on time" anymore.
THE ADOPTION CURVE:
2020: 12% of B2B automated
2022: 23% automated
2024: 38% automated
2025: 50%+ projected
We crossed the chasm. Early majority is implementing NOW.
THE CLIENT WHO WAITED TOO LONG:
Met them in 2023: "We'll consider automation next year. Not a priority right now."
Their competitors automated in 2023.
By late 2024:
- Lost 2 major accounts (competitors processed orders 3X faster)
- Couldn't hire qualified AP staff (nobody wants manual data entry jobs)
- Vendor relationships damaged (consistent late payments)
- Scaling impossible (hiring couldn't keep up with growth)
Finally implemented December 2024. 18 months behind competitors.
Market share already lost to faster processors.
THE POSITIONING THAT WINS:
Before: "Would you like to automate your invoice processing?"
Response: "We'll think about it."
After: "50% of your industry will have automated invoices by end of 2025. Your competitors are implementing now. Want to be ahead of the curve or behind it?"
Response: "Let's discuss implementation timeline."
USING INEVITABILITY IN SALES:
Don't sell automation as optional upgrade.
Position as inevitable industry shift they must navigate.
"The market is moving to automated invoice processing. I help companies implement before their competitors close the gap, not after."
CURRENT PIPELINE:
- Prospects actively evaluating: 8
- Primary buying trigger: Competitor pressure (5), Staff retention crisis (2), Scaling requirements (1)
- Average deal: $5,800 setup + $480/month
- Close rate with inevitability positioning: 62%
- Close rate with features/benefits positioning: 38%
WHAT HAPPENS TO LATE ADOPTERS:
Competitive disadvantage:
- Slower order processing
- Higher error rates
- Can't scale without hiring
Talent retention crisis:
- Can't attract qualified staff
- High turnover in AP roles
- Training costs skyrocket
Customer experience degradation:
- Slow payment processing
- Frequent errors
- Poor communication
THE LESSON:
Adoption curves are real. Market timing matters.
When half the market has adopted, the other half feels urgent pressure to catch up.
Use that pressure in your positioning.
Which half are your prospects in - early majority implementing now, or late majority scrambling?
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50% of B2B Invoices Automated by 2025 - Are You Early or Late? 🔥
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