Notes from Yesterday's Call

Aaron Brewer

Jul 25 • General 🌎

Hey crew,

Yesterday's call has been uploaded into the course.

I'm going to start including summaries for each coaching call recording so the entire course is keyword searchable.

Here's the summary of yesterday's call, and the key takeaways from it:

✅ Group Coaching Call Summary – Sales, Lead Gen, & Mindset

This Agency World coaching session focused on helping agency owners generate consistent leads, close more sales, and confront deeper mindset blocks that hold them back from taking action. Several live wins were celebrated, followed by in-depth feedback and spiritual coaching to support attendees’ next steps in business and growth.

📌 Topics Covered:

1. Lead Generation with Cold Email

Aaron gifted attendees a 31-page cold email SOP showing how he hit his first $10K month spending only $330. The guide outlines everything step-by-step — including tools, templates, and workflows — and is designed to help anyone (even those without ad spend) bring in high-quality leads this week. Attendees were encouraged to hand it off to a VA if needed.

2. Show-Up Rate Challenges

Ak and Liv brought up no-shows on sales calls. Aaron emphasized that show-up rate issues aren’t always about the niche or ad platform — they’re can sometimes be rooted in trust and communication. Liv suggested using Marketing Boost (free hotel/restaurant vouchers) as a tool to increase show-ups, though Aaron cautioned against making incentives the primary reason people book or attend. Better to use those bonuses for client retention and re-engagement, not attraction.

3. Niche Hopping vs. Focus

Aaron challenged Ak to stop switching niches and instead commit to one for 90 days. He shared from experience that every niche has issues, and constant switching is often an avoidance mechanism. Homework was given: pick one niche and stick with it — no more chasing “better” options.

4. Accent Trust Barriers in Sales

Aaron gave blunt but loving feedback to Ak: his thick accent may be triggering unconscious trust issues in prospects, especially due to scam stereotypes. He offered two solutions:

Hire a closer (not ideal — you give away the engine of your business)
Work with a dialect coach to soften harshness and improve clarity (like actors do)

5. Contracts, Invoicing & Business Setup

Attendees had questions about collecting payments and sending contracts internationally. Key advice included:

Use GoHighLevel for contracts (native feature now)
Avoid PayPal (trust issues, chargeback risks)
If outside the U.S., consider setting up a U.S. LLC via LegalZoom to unlock Stripe, Whop, and financing tools
Whop was recommended as a Stripe alternative with solid support and built-in financing options

6. Mindset Block: Fear of Success

Isabella vulnerably shared that what’s stopping her isn’t failure… it’s success. She described an internal fear that things might actually work — and then become “too much.” Aaron guided her through an emotional release process, helping her identify the fear beneath the fear: not being able to handle success, crashing, wasting years of effort, and ending up in a normal job. Through coaching, she saw:

All fear eventually leads to fear of death or nothingness
Those thoughts aren’t true — just the story of the inner child
Feeling the sensation in the body (without resisting it) dissolves the fear over time

🎯 Key Takeaways:

Your niche isn’t the problem — your lack of commitment to one is.
Clarity and trust matter more than gimmicks when it comes to show-up rates.
Cold email, done right, can bring in warm leads without breaking the bank.
If your voice creates a trust gap, it’s worth investing in a solution instead of avoiding sales.
Success blocks are often tied to unprocessed fear, not logic. You can’t overcome them through force, only presence and truth.

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