06/02/2026: Ops & CS W Jasmine

Aaron Brewer

22h • General 🌎

Ops & CS W Jasmine been uploaded in the course!

Here’s the recap of what we went over if you missed it:

🚀 Cold Calling, Show Rates & Agency Growth Recap

🌟 Wins to Kick Off

One member successfully regained access to their Facebook account and got client fulfillment back on track.
A B2B agency is pushing toward its first $100K month after recently cracking paid ads and seeing consistent growth.
Several members are transitioning from inbound-only sales to outbound prospecting and building new acquisition channels.

🖥️ Training / Coaching Highlights

The biggest difference between inbound and outbound sales is trust.
Cold prospects expect:
The goal of your opener is to break that expectation immediately with a pattern interrupt.
Aaron emphasized that trust is built by making small promises and keeping them.
If you tell a prospect you'll only take 30 seconds, honor that commitment before asking for more of their time.
Strong show rates are created before the sales call ever happens.
A well-structured pre-call process can answer objections, build certainty, and increase attendance dramatically.

🎯 Frameworks & Strategies

Cold Call Opener Framework

Acknowledge that it's a cold call.
Use a pattern interrupt.
Explain why you called them specifically.
Present a concise offer:

Example:

"This is a cold call. If you want to hang up, now would be the time. But give me 30 seconds and I'll explain why I called you specifically."

Pre-Call Page Framework

Create a dedicated landing page after booking.
Include a 15–20 minute (or longer) pre-call video.
Add short objection-handling videos for common concerns:
Send the page multiple times through email and SMS before the call.

Show Rate Optimization

Book appointments within 72 hours whenever possible.
Call prospects the morning of the appointment to confirm attendance.
Avoid scheduling demos too far into the future.

Tonality Framework

Upward tonality sounds uncertain.
Downward tonality sounds confident.
Statements should end with certainty, not sound like questions.

🧠 Mindset Lessons

Don't overcomplicate what is already working.
If prospects are showing up, consuming content, and moving forward, focus on optimization instead of rebuilding everything.
Most sales issues are solved by improving belief before the call, not by getting better at handling objections during the call.
Prospects care about outcomes, not your process.
Certainty is communicated through delivery, confidence, and consistency.

Key quote:

"Questions give off uncertainty. If you want to sound certain, you've got to use downward tonality."

🛠️ Group Q&A Highlights

How to transition from inbound sales to true outbound prospecting.
Cold call openers that generate curiosity instead of resistance.
Improving show rates with pre-call content and confirmation systems.
Using the Fuel section of discovery to create urgency around taking action.
Reframing common trust objections such as:
Reviewing and improving VSLs for appointment generation.
Agency hiring, delegation, and building a sustainable team structure.
When to hire a client success manager and what to look for in the role.

📚 Resources Mentioned

Agency Sales Mastery course.
The Eight Beliefs framework for increasing certainty before the sales call.
Pre-call VSLs and objection-handling video libraries.
Jeremy Miner-style pattern interrupts for cold calling.
Seven Figure Agency as a networking and scaling community for larger agency owners.

👉 Next week: More live sales coaching, VSL reviews, hiring discussions, and deep dives into scaling agency operations without becoming the bottleneck.

Attend the calls if you want to get live support!

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