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Owned by Glen

Gen X: turn 30 years of experience into income, with AI doing the tech part. Video courses, real help, people like us. Start free.

13 contributions to Agency World
One Huge Doubt
Hey I'm From India and I've tried every possible outreach for the last 4 years. Cold email , cold dm's , everything but i havent closed any clients from the US Market. I barely get and replies to my Messages and the replies are rejections even if i have a solid proff of work. So how do you guys close clients in the US market for me even 2 clients a month is life changing for me. I have the perfect offer proff of work everything. What Am I lacking in the outreach game ? Which is best method to reach out to Local Business owners ? Is Filling the form on their website have any chance of getting them noticed?
0 likes • 3d
@Joyal Emmanuel Right, Joyal, the first reply matters. A pool builder also needs a reason to see the message as relevant before reading a case study from another industry. I'd start with one specific observation about their business and one easy question, keeping the message short. Can you paste the opener you're using, with names and private details removed? That would make it easier to give useful feedback.
0 likes • 2d
That helps, Joyal. The opener asks for their attention before showing why you chose their business. I would make the reason visible. For example, only if it is true: “Hi [name], I noticed your site lists pool renovations in [area]. Are you looking for more renovation inquiries, or mainly new builds?” Use something you actually checked, and ask about the work they want. It gives them a specific question to answer without opening with a pitch.
LOOKING FOR: Remote Meta Ads Role
Hey everyone, I’m currently looking for a remote opportunity focused on Meta Ads / Facebook Ads. I’ve been in business for 2+ years, working mainly with U.S. businesses and managing Meta Ads campaigns focused on lead generation and customer acquisition. I’ve worked with around 50 U.S. clients across HVAC, home services, fitness, bookkeeping, and other industries. I also have experience with lead qualification, CRM, follow-up, appointment setting, and sales calls, but Meta Ads is definitely my strongest area and where I want to continue growing. I’m open to starting with a lower salary/compensation if there’s a good opportunity to learn, improve, and grow with the company. If you’re hiring for a Meta Ads role, feel free to DM me.
0 likes • 3d
Bakir, I spent years in construction, so the home services part caught my eye. Knowing what happens after a lead arrives is useful experience to bring alongside the ads. Which of those industries do you most enjoy working with, and what have you learned about the handoff from lead to appointment?
REVEALING MY 97.5%+ CLIENT RETENTION FRAMEWORK
4 years ago (almost to the day), I left my job as the COO of an 8-figure coaching company, led by 3 founders that had all scaled to $300K+/month in their agencies. I was ready to prove that I knew exactly what operating systems agencies needed to implement in order to go from ☄️ CHURNING and burning clients to 🙌 making them RAVING fans. Fast forward to today, I've installed those systems in dozens of agencies and seen game-changing results. Results like Megan's, a Client Success Manager at a marketing agency that went from 68% monthly retention to 97.5%+ in JUST 60 DAYS. For them, it meant collecting another ~$30k a month *with the same amount of clients*. Today, I'm going to explain the processes and systems we used to not only fix retention but get clients to Pay-In-Full when renewal time came and bring on 10 more locations. THERE WILL BE NO REPLAY OF TODAY'S CALL. NO AI NOTETAKERS ALLOWED (other than mine). This is the kind of call that can help the wrong people fool their clients into thinking they care about them when they don't. The modern day wolves in sheeps' clothing. My belief is that the people who genuinely care about their clients' success show up to my calls. And if that's you, boy do I have something in store for you today. See you at 2pm EST.
REVEALING MY 97.5%+ CLIENT RETENTION FRAMEWORK
0 likes • 3d
Jasmine, the part that interests me is spotting trouble before renewal time. A client who goes quiet can look 'happy' in a dashboard until they leave. Is there an early signal you find especially useful for knowing when somebody needs a real conversation?
We had about 450 clients and 3 people talking to them
At our peak we had about 450 clients and a client-facing team of 3. The whole company was around 16 people. People hear that and assume we had genius account managers. We had good ones, but that's not why it worked. It worked cuz there was almost nothing to manage. No monthly report to build. No strategy call to sit through. No retainer to justify every 30 days. Clients put money in a wallet, leads showed up, and if a lead was truly bad they returned it under a clear policy. About 15% come back and that's just part of the math. When a retainer agency starts feeling stretched, the first move is usually hiring another account manager. Sometimes that's right. But a lot of the time the work is coming from the offer, not the clients. Every custom thing you promise on the sales call is a meeting somebody has to run later. I'm not saying burn your retainers. Kyle's old agency ran about 20 clients with the same headcount we had for 450, and he sold it. It just had a different ceiling. What's the one deliverable you promise every client that eats the most of your team's week?
0 likes • 3d
Drew, “every custom thing you promise is a meeting somebody has to run later” is a useful reminder at the sales end. My partner and I are just getting our agency started, so setting clear expectations early matters. How did you explain what counted as a bad lead before the client put money in the wallet? I’d imagine agreeing on that upfront saved a lot of back-and-forth later.
How do you handle frame on calls you booked through cold outreach.
I run a lead generation service and get my prospects through cold calling. On the cold call I pitch the offer, they usually ask about price, I tell them, and then they agree to a sales call. My problem is that discovery feels awkward because of how the relationship started. Since I’m the one who reached out, I find it a bit off to ask things like “What made you want to jump on a call today?” because the answer they might be having is “you invited me.” They also never came in with a problem. They’re reacting to my offer, so it’s hard to get them to recognize and talk about their own situation without it feeling like I’m forcing a pain onto them to justify what I’m selling. How do you handle discovery and reset the frame on calls you booked through cold outreach, so the prospect ends up describing the problem in their own words?
0 likes • 3d
Abdel, “you invited me” is a fair answer, and I like that you don’t want to manufacture a problem for them. I’d acknowledge that upfront: “I reached out because of X. Before I assume we can help, how are you handling that now?” That gives them room to say it’s working fine too. When they agree to a call, is there a particular part of your offer they ask about first? That seems like a natural place to start listening.
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Glen Hutsell
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@glen-hutsell-6400
Rebuilding from contractor to online entrepreneur, I share my journey learning sales and AI to help people create a new income.

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Joined May 6, 2026
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