06/01/2026: Agency Sales w Aaron Brewer

Aaron Brewer

3h • General 🌎

Agency Sales w Aaron Brewer been uploaded in the course!

Here’s the recap of what we went over if you missed it:

🚀 Cold Calling, Show Rates & Sales Process Optimization Recap

🌟 Wins to Kick Off

One member is leveling up from low-ticket sales into high-ticket sales and diving deep into call reviews and sales training.
Aaron onboarded 3 new team members into another business and is preparing to scale aggressively.
A detailing business launched with no prior experience generated roughly $9K in its first 30 days and is targeting $50K/month next.
Glenn successfully recovered his Facebook account and can resume client fulfillment without interruption.

🖥️ Training / Coaching Highlights

Cold outreach requires a different mindset than inbound leads.
The goal of a cold call opener is to break expectations and create curiosity.
Prospects expect: A generic sales pitch Pressure Wasted time
Pattern interrupts help immediately separate you from every other salesperson.
Small promises build trust. If you tell someone you'll only take 30 seconds, honor that promise. Consistently keeping small commitments reduces trust objections later.
Show rates are often a sales process problem, not a lead quality problem.
The period between booking and the appointment should actively build certainty and urgency.

🎯 Frameworks & Strategies

Cold Call Opener Framework

Acknowledge it's a cold call.
Use a pattern interrupt.
Explain why you called them specifically.
Share a concise offer: Specific outcome Specific audience Unique mechanism Without something they dislike
Re-confirm permission to continue after your promised timeframe.

Example:

"This is a cold call. If you want to hang up, now would be the time. But give me 30 seconds and I'll explain why I called you specifically."

Trust-Building Framework

Make small promises.
Keep small promises.
Repeat consistently.

Key quote:

"I don't get trust objections because I make small promises and honor them."

Show Rate Optimization Framework

Build a dedicated pre-call page.
Include a long-form pre-call video.
Address common objections before the call.
Send the page multiple times through: Email SMS
Confirm appointments by phone the morning of the call.
Keep appointments within 72 hours whenever possible.

Tonality Framework

Upward tonality sounds uncertain.
Downward tonality sounds confident.

Example:

Statements should end with certainty.
Questions naturally end with upward tonality.

🧠 Mindset Lessons

Discovery and preparation solve more problems than objection handling.
Most salespeople rush through conversations when they should slow down.
Certainty is communicated through delivery, not just words.
If prospects feel you're guessing, confidence drops immediately.
Don't assume prospects care about your process.
They only care about the outcome your process creates.

Key quote:

"Everything needs to tie back to the outcome they care about."

🛠️ Group Q&A Highlights

How to transition from inbound selling to true outbound cold calling.
Improving show rates between booking and the demo.
Creating effective pre-call videos and objection-handling content.
Using the Fuel section of discovery conversations to build urgency.
Reframing trust objections from prospects who have been burned in the past.
Reviewing a financial advisor lead-generation VSL.
Why every step in a sales process should constantly connect back to the desired outcome.
How to explain complex systems without getting lost in unnecessary details.

📚 Resources Mentioned

Agency Sales Mastery course.
The Eight Beliefs framework.
Pre-call VSLs and objection-handling video libraries.
Jeremy Miner's cold calling pattern interrupt approach.
Operations & Client Success call with Jasmine Lodabaugh.

👉 Next week:

More sales coaching, call reviews, objection handling, and live Q&A. Plus, members with active clients were encouraged to attend Jasmine's Operations & Client Success training for fulfillment and retention support.

Attend the calls if you want to get live support!

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