The Marketing Genius Behind Seven Brew’s New Location Launches: What You Can Learn From Their Playbook Before you read this - Rebecca suggested I write it because of what I saw first hand. I didn’t even know what seven brew was. I went into a meeting last week with my client the salon professional academy - and the conference table was lined with drinks. Seven Brew had dropped off free drinks for all the folks at TSPA. I brought one home and Rebecca got upset, thinking I had been to a new coffee place without her. I explained I was innocent, and just happened to have a free drink. The next day Rebecca took Ella to seven brew at a designated time slot to wait in line for one free drink a person. I thought both of those were brilliant marketing techniques, so Rebecca told me to write about it. Here are my thoughts: If you want to learn how to launch a business and get people talking, pay attention to how Seven Brew does it. This coffee brand has been crushing the game with its launch strategies—transforming each new location into an instant local sensation. They don’t just open a store and hope people show up. No, they create an event, they spark excitement, and they get the community involved in a way that’s impossible to ignore. In this post, I’m going to break down the exact strategies Seven Brew uses to launch new locations and why they work so well. More importantly, I’ll show you the marketing lessons anyone can take away and implement—no matter the size of your business. Seven Brew’s Secret Sauce: Build Anticipation, Give Back, and Create a Buzz When Seven Brew opens a new location, they do so much more than cut the ribbon and serve coffee. They create a buzz before the store even opens its doors. And they do this by engaging with the local community in a way that feels personal, genuine, and—dare I say—generous. Here’s the key takeaway: Seven Brew doesn’t just try to sell coffee; they make you feel like you’re part of something big, something exciting, something you want to be involved in.

It works! Check this out:

I have created a customGPT that evaluates and scores the SEO, EEAT and AEO strength of a website. It takes you through a number of steps in which it asks you to feed it the data it needs in order to do this properly. If you don't have access to some of these data (you need to download some from the google search console, google analytics, an SEO tool such as Semrush, Ahrefs or Ubersuggest) it allows you to tell it the data are not available. But this will of course diminish the reliability of it's result. I'm sharing it here with the community to: 1. Be useful to as many people as possible 2. Hoping to get constructive and useful feedback that will allow me to make it (even) better All I ask in exchange is that you don't use it for clients based in the Benelux (for those who don't know EU well enough, that stands for Belgium, The Netherlands and Luxemburg), as this is my home turf. https://chatgpt.com/g/g-691aec376f9c8191a888168db25936a5-x8-aeo-seo-diagnostic-gpt Very curious to read your views on it.

Where do I find the schema engine? And when do the courses get content filled in? I’m excited!

Love this - https://www.linkedin.com/pulse/year-end-reflections-lessons-from-journey-whats-next-jairek-robbins-2gz7e?utm_source=share&utm_medium=member_ios&utm_campaign=share_via