The End of the Google Lawsuit · AEO

The End of the Google Lawsuit

Here's the conclusion of the Google antitrust lawsuit that was ruled :

Google must share some search data with competitors: The company must share a narrow amount of search data with rival companies to help them improve their search products.
Google's search business remains largely unchanged: Despite the ruling, Google will continue to control its search business, including its payments to Apple and its control over the Chrome browser.
Apple's payments to Google are allowed: The court ruled that Google's payments to Apple to be the default search engine on iPhones will continue, as a ban could increase prices for consumers.
Barred from exclusive deals: Google is barred from entering or maintaining exclusive deals that tie the distribution of Search, Chrome, Google Assistant, or Gemini to other apps or revenue arrangements
Chrome browser is not required to be sold: The court declined to force Google to sell its Chrome browser, citing its potential as a new kind of operating system for the web.

So what does this mean for search?

Even though it seems that the giant is still dominant, these subtle changes might be the crack on the giants armor as it's search data might help diversify the search landscape for other players to step in.

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