How Webflow Increased Impressions and Citations by Answering Questions · AEO

How Webflow Increased Impressions and Citations by Answering Questions

Came across an interesting insight into how Webflow recently saw a major boost in their online visibility. According to the source, the core strategy behind a +24% lift in SEO impressions and the gain of 331 new AI citations was surprisingly simple: providing structured answers to the real questions people are asking.

The source explains that Webflow ran an experiment where they added FAQs and schema markup (structured data) to six key pages. The key steps, driven by an AI workflow, involved deep research into platforms like Google's "People Also Ask" and Reddit to find the exact questions users genuinely had. Then, they generated clear, on-brand answers and automatically structured them using clean schema markup.

The takeaway for entrepreneurs is that maximizing AI visibility isn't about using buzzwords; it's about clarity, structure, and relevance. The source suggests that AI is raising the bar for how well content needs to be structured so that both search and AI engines can accurately surface your brand.

https://www.linkedin.com/posts/jgrant5_how-one-small-experiment-drove-a-24-lift-activity-7379296758360854528-mTUH/

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