Do Page Updates and Reindexing Affect Google’s Perception of “Freshness”? · AEO

Do Page Updates and Reindexing Affect Google’s Perception of “Freshness”?

Hey everyone,

Recently, I shared a post about an FAQ page that was performing well at first, reaching over 3,000 impressions, but then suddenly dropped off, especially in search visibility and overall impressions.

A few days ago, I made some updates to that page and reindexed it through Google Search Console. Since then, it seems to be gaining impressions again, not as high as before, but showing consistent daily activity (around 5–20 impressions per day) and about 7 clicks over the past few days.

What are your thoughts on this?

Do you think updating the content and re-requesting indexing makes Google treat the page as “refreshed” or more recent?

And if so, does that contribute to how Google values recency or content freshness in rankings?

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