Google has started rolling out the December core update, and it looks like it may take up to three weeks to fully settle. I’m curious, have any of you started noticing changes yet? Positive lifts, drops, volatility, or nothing at all so far? Also, how do you personally approach core updates at this point: - Do you wait it out and avoid making changes? - Do you dig into pages that moved and look for patterns? - Or do you use it as a signal to revisit content quality, intent, or structure more broadly? Given how much search behavior is shifting toward AI and AEO, I’m especially interested in whether this update feels different from earlier ones this year or if it’s more of the same “let it roll out and see” situation. Would love to hear how others are handling it.

It works! Check this out:

Do we think that FB posts would be an AEO ranking factor? If so how influential?

I just signed up for the trial because I’m curious how accurate or useful it actually is for tracking visibility inside AI Overviews… but I’m still not sure what to think yet. For anyone who’s used it. Is it worth it? Does the data feel reliable? Or if you’re using anything else right now to track AI Overview visibility, I’d love to hear what’s been working for you.

I tried looking in my email for certification message but did not find. How else can I find?