EDIT - Listen to the second video - The AI Spotlight works. This is from a real world demo call. Early Bird - "Anti-Labor" Day Special is Live - https://jeffherschy.com/spotlight Original Post Below :) Last night I couldn’t sleep. My brain was racing a million miles an hour because I finally cracked a problem I’ve been wrestling with for months. By 11pm I was up, scribbling notes, writing outreach copy, and even buying a new domain. By 1:45am, I had the bones of a brand-new system that changes the game for agencies and local businesses. I’m calling it AI Spotlight — built around AI SEO (what business owners call it) and Generative Engine Optimization (GEO) (what it actually is). Here’s the big shift: ✅ SEO = rankings in Google. ✅ GEO = visibility in ChatGPT, Gemini, Perplexity, Copilot, Siri, etc. SEO gets you found.GEO gets you featured. And I’ve finally found a way to deliver GEO as a hands-off, done-for-you service that takes 10 minutes to set up, and then runs automatically. 👉 I already have clients paying $250–$500/month for this. 👉 It comes with 30-day guaranteed results (AI referrals in analytics, or money back). 👉 I’ve paired it with a back-end monitoring system so you don’t need to mess with Google Search Console. This is a core + trend combo: reviews & reputation (core) + AI SEO/GEO (trend). It’s the perfect foot-in-the-door that makes business owners perk up, because they’ve heard about AI SEO but have no idea how it works. I’m putting everything together under the AI Spotlight brand and will be teaching it this Labor Day weekend as my “Anti-Labor Day” project. Want in? If you want access to this system — the same one I’m now offering in my own agency — type SPOTLIGHT down below. I’ll give you: - The setup process (10 minutes start to finish) - The fulfillment tools (done-for-you) - The monitoring/reporting system (no more guessing) - The exact cold outreach I wrote at midnight last night

First off… no, your Skool account isn’t banned 😄. But a clicky title got you here, and now you get the full story. I took a deep breathe and made a hard call this morning.... Yesterday, something happened that I want to share—not because it’s dramatic, but because it’s the kind of thing we all deal with when running a business or managing a community. The Situation We’ve been DM’ing members about our current “fastest, easiest foot-in-the-door” offer—something I’ve had people come to me asking for. Most replies have been positive. Then I get this: “No. Tired of these low-cost offers and infinite upsells.” Okay, fair. I replied to clarify (there’s usually no more than two offers and asked if they’d prefer a bundle). Their response? “Purchased from Herschy before. Not a fan.” I politely asked what they didn’t like. The reply: “Would not recommend your product.” How I Handled It - Step 1: Pause. I don’t fire back in the moment—I give it 12–24 hours. - Step 2: Research. Checked their history—hadn’t purchased in years except for one old WarriorPlus tool I no longer own or manage. - Step 3: Decide. I realized this wasn’t the type of member who adds value to the group. Constructive criticism is fine—blunt negativity without context isn’t. I removed them from the group. Why I’m Sharing This Because this is customer support 101—sometimes the right move is to preserve the group’s culture and your own energy. I also had two other conversations yesterday that were totally different—respectful, productive, and actually fun. That’s what I want here. Your Turn - How would you have handled this? - Have you ever had to “fire” a client or remove someone from your audience? - Do you agree with putting community health over keeping every single person? Drop your thoughts below. And if you haven’t yet, the AI Branding Blueprint is still at the weekend special—grab it here: JeffHerschy.com/aibrand

I just wrapped up a killer Fireside Chat with Julie, and I wanted to give you the Cliff Notes version if you missed it — or just want the key takeaways to implement today. This wasn’t theory. It was real sales psychology, strategy, and agency growth tactics that we’ve both used to close 4- and 5-figure deals — often without even sending a proposal. Here’s what hit hardest: ✅ 1. You Can Soften a “No” — But You Can’t Reverse a “Yes” This is how I reframe proposal pricing: “Say no upfront, then surprise with a yes — not the other way around.” Start high. Anchor your value. You can always offer a bonus, break up payments, or do a deal later. But once you pitch cheap, you’re stuck there. And your confidence drops with your price. ✅ 2. Forget the Fancy Proposal — Just Ask I’ve closed 5-figure clients with a Zoom call + Stripe link. No slides. No PDF. Just a real conversation: “Are we ready to get started?” What sells isn’t the deck — it’s the diagnosis. You show up as a pro, solve their problem, and lead them. The proposal is the call. The Stripe link is the close. ✅ 3. Lead with the WOW Factor (Before They Pay) You want to close more deals? Flip the script. “Results before request” works better than cold pitch pressure. Here’s a simple framework that works over and over: - Do a quick win (like a homepage refresh or GBP audit) - Give them a Review Drop — 10 reviews in 10 days - Deploy an AI agent demo branded to their name If they’re saying “WOW” before you pitch, the deal is 80% done. Want the FULL Version Grab It Here -> https://agency-fireside.lovable.app/ This is worth 50X the $7 investment to get it, easily. If you already grabbed it and missed the call, catch the replay ASAP — this one was stacked with strategy you can actually use. Drop your biggest takeaway below if you already watched it — or tag me if you want help implementing this in your own agency right now. Let’s go. — Herschy P.S. Not sure why the video recorded me so small but the video gets the point across :)

Hey everyone — Herschy here. I’m inviting serious agency owners only to join me for a live Fireside Chat this Thursday. It’s going to be a no-fluff, real Q&A session with: ✅ Me (7-figure marketer, multiple six-figure agencies, SaaS, & exits) ✅ A second 6-figure fulfillment-focused agency owner (whom I’ve paid over $50K myself) ✅ And you — asking the questions you actually care about or are dying to have answered! 🎯 Here’s what we’re covering: • Pricing clarity — how I quote $497, $10K, even $20K+ offers • Scope control — how to avoid scope creep eating your margins • Sales confidence — knowing when to ask and how to price with confidence • Profit-first frameworks — how I build offers that don’t just make money… they keep it • Foot-in-the-door strategies — my best openers that get real conversations • Scaling signals — when to grow, when to pull back, and how to avoid getting stuck I’ll also show you: • How I’ve kept a $35K/month client engaged — even after they dropped down and came back • Why I never feel guilty proposing $10K+ retainers • And how “value delivered” keeps clients paying you month after month 💬 Have a question for your agency? If you’ve ever wondered: • “What should I charge for this offer?” • “How do I deal with a scope-creeping client?” • “What should I say to close this deal confidently?” I’ll answer it. LIVE! Once you reserve your seat, you’ll get a link to submit a question (keep it under 2-3 sentences). If it’s solid — I’ll cover it live. If it’s a novel we’ll likely skip it for everyone’s sake. Again - 💸 It’s just $7. 💸. That’s One Abraham Lincoln and 2 Washingtons. Or $130 Pesos, $10 Canadian, 11 AUD, 6 Euro, or just over 5 Quid for those of you in the UK. I’m doing this for two reasons: 1. $7 filters out the tire kickers — so I only talk to people who are serious. 2. It gives you access to insights from two 6-figure agencies and a 7-figure operator… for less than the price of a Starbucks grande drink. (And yes — this session will be recorded if you can’t make it live.)

Just out of curiosity .. is Stripe working smoothly for everyone here with no issues getting payments processed smoothly and no issues with Stripe refusing service or withholding funds? I'm only asking because I spoke with someone a couple of days ago who said that Stripe has developed a bad reputation for not processing payments easily and withholding funds .. I'm only asking out of curiosity; not personal experience . would like to know in advance it it's a legitimate concern .. thanks.