Let’s talk about the shame around sales. I see it all the time. I used to feel it myself. The truth is, I’ve always been good at sales. But for years, I was ashamed of it. As if being “good at sales” was something a creative or intellectual person shouldn’t admit. So I denied it. I made excuses: “It’s just the product.” “It’s just good timing.” “It’s not really me.” But deep down, it was me. As a teenager, I worked at a sushi restaurant as a door girl. My job was simple: stand outside, smile, and invite people in. For each guest I brought in, I got extra pay. One day, my boss pulled me aside and said: “I don’t understand. You’re not even that good looking, and yet you get the most people to come in.” (It was meant as a compliment — I think ) But it made me realize something: I wasn’t doing anything special. I was just being myself. Talking to strangers as if they were old friends. And that’s the key to sales. You don’t have to be “salesy.” You don’t have to trick people. You don’t have to be the prettiest person in the room. You just have to: Notice people Listen to them Make an honest offer “Maybe you’d like some sushi today?” It took me years to understand this is actually my superpower. And there’s nothing to be ashamed of. Now, it’s what I teach my students in The Workshop Way: That selling isn’t about pushing, it’s about connecting. That they already have what it takes to sell their workshops. That their creativity deserves to get paid. And when I see them light up, the moment they realize “I can do this”, I think back to that sushi restaurant. To that boss who accidentally gave me the best lesson of all. By the way, that’s me in the front row, third from right Back then I had no idea that “inviting strangers in for sushi” would one day become the foundation of how I teach creatives to sell their workshops. How is your relationship with sales?