This was from a private training I did with my Inner Circle a few years ago. The video and training never was seen after that by anyone, and I found it this week and thought that it would benefit a lot of you who are struggling to figure out how to design yourself as a character. Stephanie Dove Blake was on the original training, and afterwards dropped her takeaways (which are a pretty amazing summary of the video) - so here you go! ==== SO many incredible golden nuggets in this @Russell Brunson! Thank you! 👏 I thought I’d share my takeaways… 👉 The value of education & info you provide will keep a customer for a few years… but the value a relationship with YOU will keep a customer for LIFE. 👉 The majority of ones expertise is disseminated in the first year of a customer’s entry into your world…you can’t keep dispensing brand NEW info for the rest of your life… train on one thing in many ways. 👉 Business isn’t about core info - it’s about characters. 👉 We’re not in the info business, we’re in the RELATIONSHIP business. 👉 Those who WIN at business realize that: Your business isn’t the products you create — your business is your HERD/TRIBE/PEOPLE. They are the only business ASSET. 👉 Know your market and make sure you have “Message to Market Match” 🤩 Good, Fan-worthy Characters: 😍 - Can’t be boring - Have an origin story - Have a back story (what they did before) - Have parables  - Have experienced miracles - Have “insider” language  - Have a measure of likability  - They do likable things. (This is why comics aren’t about the villains.) - Are good at what they do - Have overcome adversity  - Are emotionally complex - Experience substantial change - Show their flaws - Have a position - Have a philosophy  - Shows courage that others want to emulate - Share their likes/dislikes - Share their failures as well as their failures - Share their beliefs - Share their pathological behaviors  - Share their incompetencies - Share their religion/belief system - Share their significant life events - Share their envy/desire

Post Content: When I first started helping coaches with their funnels, I thought it was all about optimizing steps and tweaking designs. But what really shifted everything was learning to view the funnel with what I now call a “third eye.” By breaking down and analyzing the wholesale copy from my coach’s funnel, I saw the hidden structure that made it truly effective. That one insight scaled up the entire program—and added more value for clients without needing extra complexity. This experience reminded me: funnels aren’t just about mechanics; they’re about perspective. 👉 I’d love to hear—has anyone here had a similar breakthrough moment while building funnels? If it resonates, I’m happy to dive deeper and share how I applied it.

Post Content: Recently, I learned how powerful it can be to approach a funnel with a “third eye” perspective. By studying the wholesale copy from my coach’s funnel, I noticed how small changes created a big shift in results. It’s been a real game-changer—bringing in more clarity, more value, and better outcomes for the program. 👉 Curious—has anyone here tried adjusting their funnel from a completely fresh angle? What did you notice? Happy to share more if it’s useful to anyone working on their funnel right now.

One of the most valuable lessons I’ve learned recently is how important it is to look at a funnel from a different perspective—almost like developing a “third eye.” By stepping back and studying the wholesale copy from my coach’s funnel, I realized how much clarity and structure could be added to the process. This simple shift has not only scaled up his program but also increased the value he delivers to clients. Watching how this change impacts engagement and results has been a real eye-opener for me. I’m curious to know—has anyone else here experimented with reframing or restructuring their funnel approach? What worked for you? Happy to share more insights if it’s helpful to anyone building or refining their funnels.

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