There's a market research protocol that took me 4 years to learn. I teach it in one week. And Garry has become a master in this protocol. He went from struggling to get just 4 clients... To 5-figure pay days running micro-webinars. (Micro-webinars of just 7-15 people) Lemme explain. Garry Regier thought he picked wrong. He was in optometry. Maxing out at 4 clients. Bleeding profit. Customer churn killing him. "This niche sucks," he thought. "Time to switch." But then? He became a student of MVP. Week 1 happened. And everything changed. We taught him something we call "Seeing the Market for the First Time." It's the skill most agencies will NEVER learn. Because they don't know it exists. Here's the problem: Most agencies sell a product. Facebook ads. Google ads. SEO. Email. Funnels. A laundry list of "services." They're trying to be everything to everyone. So they're nothing to anyone. Right? Their positioning is garbage. Their value is watered down. And their bank account reflects it. Garry did the opposite. He learned to see HIS market. Not guess. Not assume. SEE it. And when he saw it? He realized optometry wasn't the problem. His positioning was. So he built a productized outcome. Lean. Simple. Exactly what his clients actually want. Nothing else. And now? He runs micro-webinars. 7-15 people max. His show rate? Triple the industry average. His close rate? Triple the industry average. His pay days? 5 figures. From micro-webinars. Let that sink in. Here's what our students say after just Week 1: "I joined about 2 wks ago. I'm finishing up week 1 and I'm just " - Viviane Manuela Okorie "Welcome Viviane! I felt similarly after week 1!" - Mary Rogers And Jarem nailed it: "Once you figure out Week 1... You start seeing Week 1 EVERYWHERE!"